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Christina Darnell

Digital & Social Media Strategy | Marketing and Advertising

• Atlanta, GA
• LinkedIn

Hi, I'm Christina Darnell. Welcome to my profile!

Christina Darnell's Bio:

Christina Darnell's Experience:

• Social Media & Digital Brand Strategy Leader at Masco Corporation

  June 2012 - October 2014

  ? Led strategic digital and social media initiatives at Masco Corporate, working with a vast array of leading brands in the home improvement and new home construction markets. Some of Masco's brands include Delta Faucet, Brizo, Hansgrohe, Behr Paint, KraftMaid and Merillat Cabinetry, Milgard, Arrow Fastener, Liberty Hardware and Hot Spring Spas among others. ? Partnered with Business Units, internal teams, vendors and agencies to develop integrated programs and campaigns, ensuring that our brands have the resources and guidance to properly anticipate and leverage opportunities with emerging media. ? Drove Social Business initiatives, assisting with development of strategy, roadmaps and governance; identified and provided best-in-class technology and tools to help scale efforts. ? Developed and implemented sCRM strategy and architecture for brands, working with cross functional teams (agencies, marketing, customer service, legal, product) to ensure applicability and adoption.

• Associate Director of Social Media at JWT Atlanta

  June 2009 - June 2012

  ? Lead the social engagement programs for JWT Atlanta's largest clients, the United States Marine Corps and Transamerica, inclusive of strategy, community management, monitoring, paid media and development and maintenance of social builds. ? Develop industry-leading programs and campaigns; became the first government organization to surpass one million likes on Facebook in Jan 2011; surpassed two million one year later. ? Launched a robust brand experience on YouTube; increased channel views by 642% and video views by 226% within one year. ? Established social media guidance used by more than 5,000 Marine Corps recruiting personnel. ? Build and manage listening programs, outreach and analytics, leveraging proprietary and third party tools (Sysomos, Dow Jones Factiva). ? Present at national and regional client conferences. ? Provide social strategy, best practices and consultation across projects and new business efforts.

• Digital Account Supervisor at JWT Atlanta

  December 2007 - June 2009

  ? Led all Marine Corps digital projects including Marines.com, MarineOfficer.com and social networking communities ? Successfully managed and launched two large scale ($3-5mm) web builds ? Spearheaded the social engagement program for the Marine Corps and expanded reach across Facebook, MySpace, YouTube and Twitter ? Supervised creative and technical development across multiple disciplines and three offices

• Owner, Chief of Strategy at Wit! Consulting

  December 2002 - December 2007

  ? Create brand platforms for clients in various industries including hospitality, sports, technology and real estate ? Services include: Identity Development, Collateral Design & Production, Advertising & Ad Production, Interactive & Online Marketing, Direct Mail Marketing, Pre-press Services, Copy Writing, Photography, Public Relations and Event Planning

• Account Supervisor at Ypartnership

  August 2005 - November 2007

  ? Manage travel and tourism accounts including Myrtle Beach Area Chamber of Commerce, Cancun CVB, Panama City Beach CVB and the Outer Banks Visitors Bureau, among others ? Facilitated a cooperative advertising program that raised over $280K in co-op funding; worked directly with 18 co-op partners to plan media buys and creative ? Aided in the repositioning efforts of Panama City Beach with a "Letters" campaign that received a bronze Adrian Award for Best Advertising Campaign for a Destination

• Director of Marketing at FDG Creative (Now PRISMATIC)

  December 2004 - August 2005

  ? Managed a portfolio of clients in the real estate sector including Coldwell Banker The Condo Store, JMG Realty and Bank of America Community Development Corporation ? Formulated marketing research programs including focus group organization, survey design and analysis ? Developed and executed Integrated Marketing Communications Plans ? Aided in concept development for new campaigns

• Account Executive at Ypartnership

  April 2003 - December 2004

  ? Conducted day-to-day business for clients including Interval International, Occidental Hotels & Resorts, Panama City Beach CVB and Special Olympics Florida ? Established creative and strategic direction for all marketing and advertising materials ? Initiated and managed a quarterly giveaway program for Panama City Beach CVB ? Assisted with the development of marketing plans and media strategy

• Social Media, Digital Center of Excellence at Assurant Solutions

  January 2015

Christina Darnell's Education:

• Stetson University

  2000 – 2002
  BBA

• University of North Carolina at Chapel Hill

  1998 – 1999
  Concentration: Business, Fine Art